What’s fruity, bejeweled and red all over? Taylor Swift’s new perfume, of course!

The country superstar must really love the color red! Not only is it the name of her forthcoming album due out October 22^nd, but it’s also the color of the bottle for her new perfume Wonderstruck Enchanted.

To make matters redder, Taylor’s wearing a crimson-colored gown in the perfume’s new ad campaign just released today.

T-Swizzle reveals to People that her new ad is representative of her “new style obsession.”

“I love the look of my ad,” she says. “I’m wearing this amazing gown that I loved as soon as I put it on. It’s a classic look.”

Wonderstruck Enchanted, the follow-up to her first scent Wonderstruck, features a blend of wild berries and flowers and notes of passion fruit, white musk and vanilla. Look for the scent in stores in September. 

Taylor’s new single “We Are Never Ever Getting Back Together” is No. 1 on iTunes in 29 different countries worldwide!